SenseHub® Feedlot

SenseHub Feedlot is a new cattle monitoring technology that informs feedlot operators of sick cattle through novel ear-tag technology. The traditional way of finding and isolating cattle in a feedlot, pen riders, could find this technology as a threat to their way of life. We wanted to change the mindset by depicting SenseHub Feedlot as a “Partner in the Pen” to these riders. It’s more a technology that enhances their job by detecting contagious diseases before they spread, making their job easier and more effective.