SAFE-GUARD®
SAFE-GUARD® is a well-known parasiticide created by Merck Animal Health. Most cattle operators use it as a suspension formula. This is labor-intensive and costs time and money giving it to cattle. We wanted to change that mindset by creating awareness of the feed forms SafeGuard comes in by creating a SAFE-GUARD®-branded food truck and placing it in a variety of different pasture environments to encourage this market to consider this method of protection.
A second campaign for SAFE-GUARD® expanded on that feed message by informing cattle operators of the SAFE-GUARD® Program method through a SAFE-GUARD®-branded diner sign to push awareness of the different varieties of SAFE-GUARD® as well as using different formulations in certain seasons to better fight parasite exposure and growth.
