Innovax

Innovax is a well-known vaccine that had expanded into it’s new form, Innovax ND-IBD. This new form offered more protection from viruses common in commercial poultry operations. We targeted valuable decision-maker in the poultry industry with a series of eblasts and mailers perfectly timed with “Easy. Early. Effective. The 3 dimensions of protection.” accompanied by a unique visual of a chicken being built by a 3D printer.

For “Easy” we sent a branded Leatherman multi-tool with a card highlighting the ease of administration. For “Early” we sent a branded YETI coffee cup and a card highlighting the early immunity gained from the vaccination. The third and final mail piece was an actual 3D printed chicken and a fold out brochure tying together our “Easy. Early. Effective.” messaging. This project was very well-recieved by the targets and also won regional and national Best of NAMA awards.