BioWake
AMVAC wanted to create branding and a launch plan for their new biological seed lubricant ahead of their national sales meeting. We were tasked with naming, branding and developing launch assets for their internal sales team and retailers. Once the name BioWake was selected out of a group of names presented, we went to work exploring ways to breathe originality into the branding, messaging and launch materials. The product itself is a planter box seed lubricant that features an added biological. In the creative, the tagline “Start Thinking Inside the Box” was paired with a planter seeding a field with a bright pink texture following. Since the biological has a natural pink hue, we decided this would be an impactful and eye-catching way to stand out from traditional agricultural marketing.
This branding and approach were then taken over to a variety of sales and marketing materials including the product packaging, a sales presentation deck, tech sheets, display ads and more. We also created a high-end promo box for sales reps to deliver to their retailers. The box featured the BioWake branding and included sales sheets, a USB drive filled with product information and a sunrise alarm clock to tie in with the campaign CTA of “Wake Up Your Crop’s Potential.”
We were able to deliver on our tactics and ensure AMVAC was able to maintain their launch timeline. The launch itself was a success, winning Best New Product Launch in AgriMarketing, and NAMA regional and national awards
