The Royal Roundup
The Royal Roundup was an rooftop barbeque celebrating the American Royal and its launch of Bass Bit Amber Ale, a craft beer collaboration with Stockyards Brewing Company. To hype the event we created a series of posters, signage and eblasts promoting the event to select guests and created a unique, branded deck of cards as a party favor giveaway as well. This promotion won a Gold Addy in 2023.
Bass Bit Amber Ale was the first of a collaboration with Stockyards Brewing Company that would tell the unique stories and characters who were a part of the American Royal heritage. Bass Bit was dedicated to Tom Bass, a former slave who became a world-renowned horse trainer. He was integral to the creation of the American Royal horse show, as well as the inventor of the Bass Bit, a horse bit designed to be more humane to horses.
